The Other Sure Thing Though we don't like to think about it, all of us will make an exit sometime. Are you prepared? Related Content The Investment Risk No One’s Ever Heard Of You face a risk for which the market does not compensate you, that can not be easily reduced through diversification. U.S. Personal Savings Rate What can be learned from the savings rate? 16 Wall Street Cliches in 60 Seconds Pundits say a lot of things about the markets. Let's see if you can keep up.